Toronto, Ont. – Oct. 7, 2026 – Canadian Soccer Media & Entertainment (CSME) today announced a multi-year extension of its partnership with WeatherTech Canada, extending the Burlington, Ont.-based company’s tenure as the Official Automotive Accessories Partner of the Canadian Premier League (CPL).
WeatherTech Canada, a long-time supporter of Canadian club soccer, first became an official partner of the CPL in 2025, building on its long-standing relationship with Forge FC.
“This has been a landmark year for soccer in Canada, and the momentum and attention around the game will have a lasting impact on the growth of Canadian club soccer,” said James Johnson, Group Chief Executive Officer, Canadian Soccer Media & Entertainment.
“The extension of our partnership with WeatherTech Canada is a strong reflection of that opportunity. They have believed in the Canadian game for many years, and it is particularly rewarding to see a long-standing partner continue to grow its investment as the game grows. We see tremendous opportunity ahead for the CPL and its partners, and we’re excited to continue building on that momentum together.”
As part of the extended partnership, WeatherTech Canada will continue to feature prominently across the CPL and will remain the front-of-kit partner of Forge FC, four-time CPL champions and two-time regular-season winners, as the club competes in domestic and regional competitions.
The expanded agreement will see WeatherTech Canada become the Presenting Partner of the CPL Final Pre-Match Show on OneSoccer, beginning with the 2026 CPL Final, further connecting the brand with one of the marquee moments on the Canadian club soccer calendar. WeatherTech Canada and the CPL will also collaborate on digital contests and fan-focused activations throughout the partnership, creating new opportunities to bring supporters closer to the League, its clubs and the matchday experience.
“Our relationship with Forge FC has been an important part of WeatherTech Canada’s involvement in Canadian soccer and extending our partnership with the Canadian Premier League allows us to build on that commitment nationally,” said Tony Page, Co-Owner, WeatherTech Canada. “We are proud to support the continued growth of the game in Canada and look forward to finding new ways to connect with supporters, both on and off the pitch, in the years ahead.”