Canada Soccer, Canadian Soccer Media & Entertainment (CSME), and Allstate Insurance Company of Canada (Allstate Canada) today announced a multi-year partnership extension through 2030, continuing a long-standing collaboration focused on growing the game and strengthening connections with soccer fans and communities across the country.
The renewed agreement will see Allstate Canada continue as the Official Home and Auto Insurance Partner of Canada Soccer and the Canadian Premier League (CPL), with a presence across marquee Canadian soccer properties including the TELUS Canadian Championship and OneSoccer broadcasts.
“Allstate Canada has been a valued partner in helping us grow the game and create meaningful connections with communities and fans across the country,” Erin Crowe, Chief Operating Officer and Chief Financial Officer, Canada Soccer. “This extension through 2030 reflects a shared commitment to the continued growth of soccer in Canada and the opportunities that lie ahead. Together, we are creating experiences that engage supporters, support participation at the grassroots level, and help strengthen the sport's impact in communities from coast to coast to coast.”
As part of the extended partnership, Allstate Canada will continue supporting a number of fan- and community-focused initiatives, including the Allstate Good Hands Program, Youth Soccer Fests and The Allstate Soccer Show, which returns to Toronto on Sunday, June 14.
Through activations spanning live events, broadcast and grassroots programming, the partnership continues to create opportunities to engage supporters, connect with new audiences and bring Canadian soccer closer to communities across the country through experiences that extend beyond matchday.
“Allstate Canada has consistently demonstrated a commitment to helping grow the game and deepen the connection between soccer and fans across the country,” said Michael Beckerman, Chief Commercial Officer, Canadian Soccer Media & Entertainment. “From grassroots programming and broadcast integration to live fan experiences, they’ve embraced opportunities to connect with supporters in different ways and help bring Canadian soccer into more communities nationwide. We’re proud to continue building alongside a partner that shares our vision for the future of the sport in Canada.”
Together, Canada Soccer, CSME, and Allstate Canada will continue collaborating on initiatives that help grow the reach and cultural presence of soccer in Canada, supporting clubs, competitions, players and fans while helping the sport continue to thrive nationwide.
“Allstate Canada is a proud supporter of Canadian soccer at all levels and our team is thrilled to help continue the growth and development of the sport in this country,” said Jennifer Power, Vice President of Marketing, Customer Experience and Operations with Allstate Canada. “Our approach has been to use this valuable partnership to help Canadian soccer fans of all ages connect with Canada’s professional players and coaches. We look forward to creating opportunities to nurture the passion Canadians have for soccer across the country.”